![]() How many users does TikTok have in each world region in 2023? Rounding in the source data may mean that individual figures do not correlate with totals. TikTok’s self-service advertising tools only publish data for a limited selection of countries, and it’s possible that some countries not included in the list above have more active users than the countries shown here. TikTok’s self-service advertising tools publish ranges for each data point we use the mid-point of these published ranges for our calculations. Note: the figures shown above are based on TikTok’s potential advertising reach for users aged 18 and above, and this list may not correlate with the platform’s total number of daily or monthly active users. Saudi Arabia has 26.4 million active TikTok users aged 18 and above.Turkey has 29.9 million active TikTok users aged 18 and above.Thailand has 40.3 million active TikTok users aged 18 and above.The Philippines has 43.4 million active TikTok users aged 18 and above.Vietnam has 49.9 million active TikTok users aged 18 and above. ![]() The Russian Federation has 54.9 million active TikTok users aged 18 and above.Mexico has 57.5 million active TikTok users aged 18 and above.Brazil has 82.2 million active TikTok users aged 18 and above.Indonesia has 109.9 million active TikTok users aged 18 and above.The United States of America has 113.3 million active TikTok users aged 18 and above.Which countries have the most TikTok users in 2023?īased on the advertising audience reach numbers published in TikTok’s self-service tools in January 2023, (c) the latest data show that: However, if we remove the people in this age group who live in China (where ByteDance offers a separate app – ‘Douyin’ – in place of TikTok) and India (where TikTok is still blocked), the platform’s addressable advertising reach rate increases to 30.1%. The company’s latest advertising audience figures suggest that 18.7% of all people aged 18 and above around the world use TikTok today. Note that the difference between these two numbers is primarily due to the fact that the company’s self-service advertising tools only report advertising audience data for users aged 18 and above in a selection of countries around the world, whereas the company allows people aged 13 and above to use its platform. Meanwhile, the company’s self-service advertising tools indicate that marketers could reach 1.051 billion users aged 18 and above on TikTok in early January 2023. In 2020, TikTok said its number of users in Europe topped 100 million.TikTok is one of the world’s top social platforms, but just how many people use TikTok today?ĭata published in a recent company blog post shows that TikTok had a total of 1 billion monthly active users around the world in September 2021. "We do expect that our EU user base will meet the quantitative criteria to be considered a very large online platform, but are still waiting for the designation process foreseen by the DSA to understand whether we will be classified as such," Caroline Greer, Director of Public Policy and Government Relations, told Reuters. Online platforms and search engines are due to report their user numbers on Feb 17, allowing the European Commission to designate which are the very large online platforms and very large online search engines. Violations can result in fines of as much as 6 per cent of a company's global turnover. Requirements for such companies include risk management obligations, external and independent auditing, sharing data with authorities and researchers and adopting a code of conduct. ![]() The landmark rules take a tougher line on very large online platforms, characterising these as companies with more than 45 million users. BRUSSELS - Chinese social media company TikTok is likely to be subject to stricter EU online content rules because its number of active users exceed a threshold set out under the Digital Services Act (DSA), a senior executive at the company said on Wednesday (Feb 8).
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